As a typical representative of China’s first generation of private entrepreneurs since the reform and opening-up, Gao Dekang, founder of Bosideng, keeps the country’s paramount interests close to his heart. Over the past 50 years, he has remained true to his original aspiration, rooted himself in the real economy, strived to build independent brands, and bravely scaled the “Mount Everest” of independent innovation for national brands. Bosideng down jackets have ranked No.1 in China’s market sales for 31 consecutive years. With a brand value of RMB 135.687 billion, it has been listed among the World’s Top 500 Brands. The brand has written a heartwarming story of perseverance marked by “global leadership in Chinese down jackets”, and helped develop China’s down industry into a competitive sector with global market clout. As an entrepreneur with a strong sense of social responsibility, Gao Dekang remembers where his success came from. He works to improve people’s livelihoods, advance rural revitalization and boost common prosperity, and is committed to charitable causes. His total donations of funds and goods to society have exceeded RMB 1.65 billion. Gao Dekang has received numerous honors, including the title of National Model Worker,Outstanding Builder of Socialism with Chinese Characteristics (3rd Session), Innovative Entrepreneur under the Manufacturing Talent Support Program, National Model Worker in the textile industry, the Commemorative Medal for the 70th Anniversary of the Founding of the People’s Republic of China, Outstanding Contributor to the Textile Industry in the 40 Years of Reform and Opening-up, Leading Figure of China’s Textile and Apparel Industry, and Master Craftsman of the Light Industry Sector.